{"id":200,"date":"2025-09-25T04:47:32","date_gmt":"2025-09-25T04:47:32","guid":{"rendered":"https:\/\/dmagencia.art.br\/blog\/?p=200"},"modified":"2025-09-25T04:50:42","modified_gmt":"2025-09-25T04:50:42","slug":"cliente-de-r8-mil-vs-cliente-de-r499-a-diferenca-vai-muito-alem-do-valor","status":"publish","type":"post","link":"https:\/\/dmagencia.art.br\/blog\/cliente-de-r8-mil-vs-cliente-de-r499-a-diferenca-vai-muito-alem-do-valor\/","title":{"rendered":"Cliente de R$8 mil vs Cliente de R$499: A Diferen\u00e7a Vai Muito Al\u00e9m do Valor"},"content":{"rendered":"\n<p>Na DM Ag\u00eancia, vivemos uma realidade que muitos profissionais da comunica\u00e7\u00e3o e marketing digital tamb\u00e9m enfrentam: <strong>nem sempre quem paga menos, d\u00e1 menos trabalho<\/strong>.<\/p>\n\n\n\n<p>Criamos uma campanha leve e bem-humorada com dois personagens caricatos para ilustrar essa diferen\u00e7a \u2014 mas a reflex\u00e3o aqui \u00e9 profunda. Ela toca em algo que vai muito al\u00e9m do pre\u00e7o: <strong>a postura, o respeito e o entendimento do que \u00e9 um trabalho profissional.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O cliente de R$8 mil<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"205\" src=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-001-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png\" alt=\"\" class=\"wp-image-205\" srcset=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-001-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png 819w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-001-DM-Agencia-Cliente-de-8Kx499reais-240x300.png 240w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-001-DM-Agencia-Cliente-de-8Kx499reais-768x960.png 768w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-001-DM-Agencia-Cliente-de-8Kx499reais.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"203\" src=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-002-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png\" alt=\"\" class=\"wp-image-203\" srcset=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-002-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png 819w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-002-DM-Agencia-Cliente-de-8Kx499reais-240x300.png 240w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-002-DM-Agencia-Cliente-de-8Kx499reais-768x960.png 768w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-002-DM-Agencia-Cliente-de-8Kx499reais.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"201\" src=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-003-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png\" alt=\"\" class=\"wp-image-201\" srcset=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-003-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png 819w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-003-DM-Agencia-Cliente-de-8Kx499reais-240x300.png 240w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-003-DM-Agencia-Cliente-de-8Kx499reais-768x960.png 768w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-003-DM-Agencia-Cliente-de-8Kx499reais.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"202\" src=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-004-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-004-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png 819w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-004-DM-Agencia-Cliente-de-8Kx499reais-240x300.png 240w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-004-DM-Agencia-Cliente-de-8Kx499reais-768x960.png 768w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-004-DM-Agencia-Cliente-de-8Kx499reais.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"204\" src=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-005-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png\" alt=\"\" class=\"wp-image-204\" srcset=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-005-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png 819w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-005-DM-Agencia-Cliente-de-8Kx499reais-240x300.png 240w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-005-DM-Agencia-Cliente-de-8Kx499reais-768x960.png 768w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-005-DM-Agencia-Cliente-de-8Kx499reais.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"206\" src=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-006-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-006-DM-Agencia-Cliente-de-8Kx499reais-819x1024.png 819w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-006-DM-Agencia-Cliente-de-8Kx499reais-240x300.png 240w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-006-DM-Agencia-Cliente-de-8Kx499reais-768x960.png 768w, https:\/\/dmagencia.art.br\/blog\/wp-content\/uploads\/2025\/09\/Post-006-DM-Agencia-Cliente-de-8Kx499reais.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Esse cliente geralmente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sabe o que quer ou confia no seu trabalho.<\/li>\n\n\n\n<li>Aprova r\u00e1pido.<\/li>\n\n\n\n<li>Entende que boas entregas precisam de envolvimento e planejamento.<\/li>\n\n\n\n<li>Valoriza o processo, n\u00e3o apenas o resultado final.<\/li>\n\n\n\n<li>Respeita prazos, cronogramas e limites.<\/li>\n<\/ul>\n\n\n\n<p>Esse tipo de cliente <strong>investe com vis\u00e3o de longo prazo<\/strong>, compreende que comunica\u00e7\u00e3o \u00e9 constru\u00e7\u00e3o \u2014 e n\u00e3o m\u00e1gica. Por isso, colhe resultados s\u00f3lidos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O cliente de R$499<\/h2>\n\n\n\n<p>J\u00e1 o cliente que contrata o plano mais barato pode apresentar comportamentos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sumir por dias e depois voltar com dezenas de ideias soltas.<\/li>\n\n\n\n<li>Querer mudar tudo ap\u00f3s a entrega.<\/li>\n\n\n\n<li>Cobrar resultados imediatos, mesmo sem estrat\u00e9gia.<\/li>\n\n\n\n<li>N\u00e3o respeitar o cronograma.<\/li>\n\n\n\n<li>Pedir mais do que contratou, exigindo automa\u00e7\u00f5es, funis e redesigns inteiros com o \u201cm\u00ednimo poss\u00edvel\u201d.<\/li>\n\n\n\n<li>Usar apps e tend\u00eancias sem crit\u00e9rio, confundindo inova\u00e7\u00e3o com falta de dire\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Claro, nem todo cliente de menor ticket age assim. Mas quando o foco \u00e9 s\u00f3 \u201cfaturar sem investir\u201d, o trabalho do profissional \u00e9 desvalorizado \u2014 e os resultados n\u00e3o aparecem.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e3o \u00e9 sobre o valor da proposta. \u00c9 sobre o valor da parceria.<\/h2>\n\n\n\n<p>A provoca\u00e7\u00e3o \u201cCliente de 8 mil vs Cliente de 499 reais\u201d n\u00e3o \u00e9 sobre elitizar o acesso ao marketing.<\/p>\n\n\n\n<p>\u00c9 sobre <strong>escolher com quem caminhar<\/strong>.<\/p>\n\n\n\n<p>Porque <strong>nem toda venda \u00e9 uma conquista<\/strong>.<br>Tem venda que atrasa, desgasta, e mina o crescimento de quem realmente quer crescer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O menor contrato da DM Ag\u00eancia \u00e9 de R$ 899\/m\u00eas.<\/h2>\n\n\n\n<p>Aqui, a gente trabalha com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrat\u00e9gia<\/li>\n\n\n\n<li>Clareza<\/li>\n\n\n\n<li>Cronograma<\/li>\n\n\n\n<li>Conte\u00fado bem feito<\/li>\n\n\n\n<li>E clientes que valorizam<\/li>\n<\/ul>\n\n\n\n<p>Nosso foco n\u00e3o \u00e9 quantidade. \u00c9 constru\u00e7\u00e3o s\u00f3lida e duradoura.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udccd Se voc\u00ea tamb\u00e9m acredita que marketing \u00e9 processo, e n\u00e3o gambiarra \u2014 <strong>vamos juntos<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udcf2 WhatsApp: (21) 96404\u20113739<br>\ud83c\udf10 Site: <a href=\"https:\/\/dmagencia.art.br\/\">dmagencia.art.br<\/a><br><a href=\"https:\/\/www.instagram.com\/dmagencia.art.br\/\">https:\/\/www.instagram.com\/dmagencia.art.br\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na DM Ag\u00eancia, vivemos uma realidade que muitos profissionais da comunica\u00e7\u00e3o e marketing digital tamb\u00e9m enfrentam: nem sempre quem paga menos, d\u00e1 menos trabalho.<\/p>\n<p>Criamos uma campanha leve e bem-humorada com dois personagens caricatos para ilustrar essa diferen\u00e7a \u2014 mas a reflex\u00e3o aqui \u00e9 profunda. Ela toca em algo que vai muito al\u00e9m do pre\u00e7o: a postura, o respeito e o entendimento do que \u00e9 um trabalho profissional.<\/p>\n","protected":false},"author":1,"featured_media":207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1,6,10,11,2,7,9,8],"tags":[91,33,12,29,3,35,36,37],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-branding-identidade-visual","category-empreendedorismo-negocios","category-marketing","category-marketing-digital","category-marketing-digital-redes-sociais","category-producao-conteudo-edicao-videos","category-websites-seo","tag-aprova-rapido","tag-atendimento","tag-brand-management","tag-designer","tag-digital-marketing","tag-marca","tag-presenca-digital","tag-presenca-digital-estrategica","entry","has-media"],"_links":{"self":[{"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":2,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/media\/207"}],"wp:attachment":[{"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmagencia.art.br\/blog\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}